The Rural Empowerment and Community Help (REaCH) 3.0 initiative continues to strengthen community empowerment efforts through a collaboration between YTM and Universiti Teknologi MARA (UiTM) Shah Alam.

The REaCH 3.0 launch ceremony, held in Kampung Parit 1 Barat, Sungai Besar, Selangor, provided a platform to engage with the local community and create more development opportunities through the sharing of knowledge, skills and expertise.

A total of RM60,000 in business grants was awarded to 20 community entrepreneurs who had completed entrepreneurship training and were identified as having businesses with growth potential. The assistance aims to support business expansion and enhance their income-generating potential.

Products developed by the entrepreneurs are expected to be showcased at a community carnival towards the end of the programme early next year.