YTM, in collaboration with Food Aid Foundation, continues the implementation of YTM-FED (F&B Entrepreneur Development) 2026 in Perak, an initiative designed to equip participants with knowledge and skills in entrepreneurship, marketing and business development.

Held at Shen Jai TVET College, Ipoh, Perak, the programme provided 21 participants with the opportunity to put the skills gained through six learning modules into practice through a Culinary and Bakery Competition.

A total of 11 participants in the culinary category and 10 in the bakery category showcased their creativity and skills in preparing their best creations for evaluation. Beyond product development, participants were also guided on how to bring their products to market through the Digital & Marketing module.

During the session, participants were introduced to digital marketing strategies and the use of social media to promote their products and expand their business reach to a wider customer base.